INTTRA plans to launch a new tool on its e-commerce platform that will measure the delivery performance of ocean carriers.
The tool, called OceanMetrics, provides what INTTRA called “actionable” service delivery performance measurements based on actual carrier and shipper transactions processed on its e-commerce platform
The company said OceanMetrics is a “neutral performance measurement resource that enables shippers and carriers to measure their own performance, as well as the performance of their ocean freight partners.”
INTTRA has been testing the new tool in a pilot program with some of the largest ocean carriers and more than 40 shippers and freight forwarders that began in February. It plans to make OceanMetrics available to its entire network in the first quarter of 2012.
The service will provide a common set of information, so that shippers and carriers have a shared understanding of facts when addressing key performance areas, such as booking cycle time and on-time delivery. “By providing carriers and shippers with vital performance measurements, OceanMetrics can be a catalyst for constructive industry conversations and collaboration,” said Ken Bloom, CEO of INTTRA.
OceanMetrics is based on INTTRA’s transactional data that represents more than 15 percent of global ocean container trade, with more than 2 million container orders initiated on its e-commerce platform each month. OceanMetrics measurements include carrier on-time performance; carrier booking response time; booking requests declined by carriers; and shipper booking cancellations and amendments.