Data Quality isn’t just the concern of billion-dollar carriers such as U.S. Xpress Enterprises.
“Most trucking companies I talk to have thousands of spreadsheets, lots of clutter,” said Tim Leonard, chief technology officer at the Chattanooga, Tenn.-based truckload carrier and a former senior manager at Dell. “There are a lot of homegrown applications, and departments that act as their own internal IT departments.”
That could be a deadly stumbling block for companies that hope to gain freight from customers as the nascent economic recovery unfolds. “There are too many old processes and technologies in trucking,” Leonard said. Shippers are going to demand much more precise data, and want it delivered more quickly, he said. “This recession has forced trucking companies to really optimize what they have, to be precise.”
To get there, truckers need to start by getting “back to basics and simplify things,” he said. “Make technology simple for people to understand and use.”