Copyright 2003, Traffic World, Inc.
Wordy. We'll distill the million-page profile of a single trucker in The New Yorker magazine (trying to horn in on the ever-gratifying and profitable trucking publishing niche) into one riddle from owner-operator Don Ainsworth: "What's the difference between a Jehovah's Witness and a Freightliner?" Give up? "You can close the door on a Jehovah's Witness." It's an old joke, but we still didn't expect it in The New Yorker.
Buzz. We think we've come up with a new buzz phrase on our own, and any consultant out there is welcome to use it freely (not that they do anything for free). So, here goes: the customer chain. We don't know what it means, which makes it perfect for supply-chain-driven, customer-focused, synergistic, logistified, Powerpoint presentations.
Pets. Some families prefer dogs, others cats. TNT Logistics North America has its own corporate pet: an alligator. The gator, named Roberto, lives in the pond outside the 3PL's headquarters in Jacksonville, Fla.
Bugs. So the United Nations is looking for a universal symbol to depict wood that's been treated for invasive pests (see page 13). Here's our own possible logo candidate: a cockroach with a size-12 shoe just about to stomp on it.
Staffed. The Transportation Security Administration's quest to keep the skies safe knows no bounds. Recently there were 16 TSA types - yes, 16 - to inspect one - yes, one - passenger departing Cedar Rapids, Iowa, airport. Eight people were at the actual screening device and eight more were required to look at the passenger's identification. Cedar Rapids airport, that hotbed for terrorism, is completely surrounded by farmland. "It's more likely you could hijack a tractor parked in the field next to the airport," our Iowa spy reports.