The government of Norway is very sensitive to the country's waste-handling activities (particularly within the hazardous waste sector), and is now aiming at full domestic control of both organic and inorganic waste. The overall objective is to achieve this goal by 2000. New regulations concerning hazardous waste have been issued, and the European Union's hazardous waste list was included in these regulations before the end of 1996.
The waste-handling and recycling sectors account for a considerable share of the total pollution control equipment and services market, amounting to an estimated $313 million in 1996.
The market will grow considerably if all the new requirements are fulfilled. However, only a small portion of the investments in this sector is currently fully devoted to solid-waste-handling equipment.
Plans recently announced by the government should result in more state-of-the-art equipment investments.
The major end-users for waste-handling technology and equipment in Norway are its 435 municipalities. The second largest end-user is the manufacturing industry.
The major Norwegian manufacturing concerns use waste-handling equipment as well as the many mining, construction, demolition and wood processing plants.
Another important group of end-users is the many branch organizations recently established in response to the government's requirement to have one body responsible for a particular industry's pollution problem. This has been the case for battery importers/suppliers and automobile tire manufacturers/distributors and will most likely also be the case for the electrical/electronic equipment suppliers and others.
With the exclusion of 9 million tons of residues, the annual generation of waste in Norway reaches nearly 5 million tons. Of this, 645,000 tons are classified as hazardous waste, of which 240,000 tons are treated in their own production facilities, while 345,000 tons are handled by hazardous waste treatment plants.
Almost 40,000 tons are exported to treatment plants in other countries, while the unknown disposal of hazardous waste is estimated at 20,000 tons a year.
There are 250 landfills or waste deposits located throughout Norway handling waste and mining residues, of which municipal waste totals 2 million tons annually.
Government requirements were recently placed on the nation's 435 municipalities, emphasizing reduced solid waste deposits through maximum recovery and a reduction in the number of landfills to about 150. The landfills will be modernized and updated with gas elimination and control systems, as well as landfill seepage water solutions and weighing systems.
Further, the municipal authorities must provide solutions to their local waste problems based on more waste pre-separation, sorting and increased recycling, whenever feasible.
Currently there are few recycling plants in Norway to handle the growing problem of municipal solid waste. The new requirements are expected to increase the number of recycling plants considerably within the next few years.
There is limited domestic production of waste-handling and recycling equipment.
Norwegian manufacturers primarily are handling the demand for waste containers, bins, conveyor belts, etc., while garbage trucks primarily come from Sweden.
Imports from other countries (Germany, France and Holland) reportedly account for more than 50 percent of all imports in this field.
Major suppliers of waste transport/handling and recycling equipment include Lindeman and Betzner of Germany, and Boa of Holland. All of these foreign companies are regarded as important suppliers to Norway.
The Norwegian economy is sound, and Norwegians are always looking for the top technology. New, proven technology is continuously evaluated by the waste-handling industry sector.
Import market shares (estimated) for 1996, the latest figures available, are: Germany, 25 percent; France, 18 percent; Sweden, 15 percent; Holland, 12 percent; the United States, 10 percent.
Most equipment sold to this market is handled by a small number of importers and distributors. However, a considerable share is acquired directly from the suppliers by the various end-users and end-user groups.
There is a firm belief among many market analysts that the expected market growth for pollution control equipment will stimulate Norwegian importers and distributors to become more active in seeking relationships with foreign firms that have capabilities in this area.
A common problem for Norwegian distributors, however, seems to be the lack of response from U.S. companies to inquiries from Norway, which is relatively low in population (4.5 million), but big in terms of purchasing power (GDP income per capita is $33,000).
While most acquisitions of equipment previously were done through importers and distributors, there has been a trend by the various local governments to send their technical staff to major international trade exhibitions, international plant visits and educational tours in order to select the best available equipment for the Norwegian market.
There are few trade exhibitions in Norway solely devoted to pollution control equipment. For seeking equipment and new technology most Norwegian companies send their representatives to the major European exhibitions dealing with the environment, such as Entsorga and IFAT in Germany.
U.S. trade exhibitions such as Hazmat and Waste Expo also are frequently visited by the Norwegian pollution control authorities, private end-users and importers and distributors.
Many Norwegians read U.S. publications dealing with environmental matters. But on the whole, the general public is not acquainted with the extent to which the United States has pioneered developments in this field.
Effective marketing of certain innovative American products and services in the environmental field could produce excellent results for some new technology companies.
The U.S. Department of Commerce is a major source of information for U.S. exporters. Trade specialists in the Domestic District Offices (Export Assistance Centers) throughout the United States can assist you in identifying market requirements and business practices, trade statistics and market resources.
The local U.S./Foreign and Commercial Service staff in Oslo, working in concert with 100 domestic offices and headquarters in Washington, can contact potential representatives, arrange for business appointments and help to promote business through the single company promotion concept.
These services and expert counseling are available to U.S. exporters and Norwegian companies representing U.S. products.
Contact your local Export Assistance Center in the United States, the Norwegian Desk Officer at the U.S. Department of Commerce in Washington, D.C., or look in your local phone book for the U.S. Export Assistance Center nearest you.
BEST SALES PROSPECTS
The best prospects for U.S. exports are as follows:
* Soil remediation technology.
* Automobile tire shredders (cutting to 5 mm).
* Applicable computerized control systems.
* Mercury/cadmium stabilizing technology.
* Incinerators (primarily for oily mud from the offshore industry, but also for regular consumer waste destruction).
* Optical waste sorting/separation instruments.
* Containers for industry/household wastes.
* Test/analyzing instruments for toxic wastes.
P.O. Box 521
3412 Lierstranda, Norway
Tel.: (47) 32 84 99 10
Fax: (47) 32 84 82 25
Contact: R.H. Johannesen
RICH. STEEN & SONN A/S
P.O. Box 6281 Etterstad
0603 Oslo 6, Norway
Tel.: (47) 67 90 09 00
Fax: (47) 67 97 09 65
Contact: J.E. Wraal
SYBERG AGENTURER A/S
P.O. Box 2937 Toyen
0608 Oslo 6, Norway
Tel.: (47) 22 67 48 00
Fax: (47) 22 67 48 55
Contact: J.E. Syberg
C. GRINDVOLD A/S
P.O. Box 3006 Elisenberg
0207 Oslo 2, Norway
Tel.: (47) 22 55 40 35
Fax: (47) 22 55 40 35
Contact: J. Grindvold
MILJO & GJENBRUK A/S
P.O. Box 1198
2601 Lillehammer, Norway
Tel.: (47) 61 25 51 10
Fax: (47) 61 25 51 14
MAGNE GITMARK A/S
4790 Lillesand, Norway
Tel.: (47) 37 27 09 00
Fax: (47) 37 27 24 72
P.O. Box 120
1601 Fredrikstad, Norway
Tel.: (47) 69 39 49 00
Fax: (47) 69 39 49 10
Contact: E. Bockman, division manager
HJELLNES COWI A/S
P.O. Box 91 Manglerud
0612 Oslo, Norway
Tel.: (47) 22 57 48 00
Fax: (47) 22 19 05 38
Contact: K. Ekeberg, chief executive
(Norwegian Resource Center for Waste Management and Recycling)
P.O. Box 264 Skoyen
0212 Oslo, Norway
Tel.: (47) 22 73 08 40
Fax: (47) 22 73 22 01
Contact: Eirik Wormstrand, director
Comment: A government-controlled (52 percent) organization that acts as a resource center for technical advice to the industry and as adviser to the Ministry of Environmental Affairs on legal frameworks, technology and implementation of waste handling/ recycling initiatives.
MASKINENTREPENOR- ENES FORBUND
(Norwegian Association of Heavy Equipment Contractors)
Fred Olsen's gate 3
0152 Oslo, Norway
Tel.: (47) 22 41 52 16
Fax: (47) 22 33 31 89
Contact: B. Kopstad, divison manager
Comment: Membership organization embracing construction companies, heavy equipment contractors, forest machinery and waste/recycling equipment operators, and plant owners. Of the 1,300 members, 50 are involved in waste handling.
MINISTRY OF ENVIRONMENTAL AFFAIRS
P.O. Box 8013, dep
0030 Oslo 1, Norway
Tel.: (47) 22 34 90 90
Fax: (47) 22 34 95 60
Comment: publishes monthly Miljonytt (Environmental News)
STATE POLLUTION CONTROL AGENCY
Statens Forurensningstilsyn - SFT)
P.O. Box 8100 dep
0032 Oslo 1, Norway
Tel.: (47) 22 57 34 00
Fax: (47) 22 67 67 06
Scandinavian Desk Officer
U.S. Department of Commerce
PSC 69 Box 1000
Washington, D.C. 20230
APO AE 09707
Tel.: (202) 482-4414
Tel.: (47) 22 44 85 50
Fax: (202) 482-2897
Fax: (47)22 55 88 03
(Covering pollution control issues, systems and equipment)
Circulation: about 4,000
Drammensveien 175P.O. Box 264 Skoyen
0212 Oslo, Norway
Tel.: (47) 22 73 08 40
Fax: (47) 22 73 22 01
Comment: This new monthly publication embraces all aspects of the solid waste market.
0212 Oslo 2, Norway
Tel.: (47) 22 15 11 11
Fax: (47) 22 42 18 12
Contact: Harald Johnsen, editor
Comment: This publication is a general information magazine reaching all sectors of the Norwegian pollution control market.
AVFALL & GJENBRUK
(Waste and Recycling)
Location: Info-Ramasenteret, SandvikaDate: June 3-5, 1998
Contact: Haakon Jentoftr, Norsas
Tel.: (47) 22 52 07 00
Fax: (47) 22 51 07 01
Comment: A new exhibition to be opened in June 1998. Focus is on the latest technology within solid waste handling technology and equipment.
ENVIRONMENTAL NORTHERN SEAS (ENS)
International Conference and Exhibition
Location: Stavanger, Norway
Comment: Exhibition and conference. Focus is on conferences and services, with only a limited display of equipment.