JUST AS EUROPEANS don't want to drive big U.S. cars, neither do they want large U.S.-made refrigerators in their homes.
Europeans like fully fitted kitchens, with compact, space-saving and integrated work units.Unfortunately, U.S. manufacturers seem to have missed the point.At the huge Domotechnica '87 international fair in Cologne, West Germany, U.S. products looked old-fashioned, badly styled and unsuitable for most European homes. The U.S. industry isn't adapting fast enough to changing U.S. fashions and the vogue for European-styled products.
Domotechnica is one of the biggest trade fairs of its kind, attracting more than 1,000 exhibiting companies from 35 countries and buyers from all over the world. It is the ideal showcase for U.S. manufacturers, but until U.S. designers do their homework more thoroughly, the prospect of increased export earnings looks remote.