Those who want evidence Twitter is worth a tweet can turn to the Michigan Department of Transportation, which used Twitter to communicate with thousands of motorists July 15 after a tanker truck crash and explosion destroyed a highway overpass on Interstate 75 near Detroit.
The tanker, which contained 13,000 gallons of fuel, exploded after a collision with two other vehicles in the northbound lanes of I-75. The resulting explosion and fire caused the Nine Mile Road overpass to collapse. Fortunately, all three drivers escaped with only minor injuries.
MDOT posted tweets urging motorists to avoid the area and to use detours.
"160,000 daily travelers pass through that section of Interstate 75 between 8 Mile Road and I-696 in Oakland County, each day,” said Kirk Steudle, MDOT director. “It was essential that we reach as many of them as quickly as possible and Twitter helped us do that.”
Social networking, it seems, is now part of our transportation infrastructure.
The MDOT actually has several Twitter feeds, and you can follow them at: @MichiganDOT, @MDOT_MetroDet, @MDOT_West, @MDOT_1675 and @MDOT_194.
But there's more, avid Michigan transportation fans (take note, Mr. Oberstar), can become a fan of MDOT on Facebook (just log in and search for MDOT) and watch videos like this oneon MDOT's page onYouTube.
But please wait until you're home — or at least in a rest stop.