Sean Devine of Con-way Freight gives an interesting definition of LTL trucking in his new corporate blog.
"We’re like a carpooling service for shipments that don’t like to ride with each other, but are too small to economically ride by themselves."
Devine, vice president of pricing/engineering at Con-way, takes corporate blogging to a new level with www.trueltl.com/blog, created to promote the less-than-truckload carrier's new program that caps pricing for large LTL shipments. The goal is to compete with truckload carriers that have been digging into LTL markets in the battle for freight in this recession.
The True LTL blog is an example of how trucking — often viewed as an old-style heavy industrial business — is using social media to connect with its audience — shippers, that is.
Con-way is also on Twitter, and you can read its tweets here.
Come to think of it, as so many long-haul truckers have laptops these days, are more trucking companies using Twitter and Facebook to keep in touch with their drivers?