First Choice Transport Chooses Blue Tree Systems

Roanoke, Virginia – November 15, 2011 – Blue Tree Systems, Inc. a provider of trailer tracking, reefer monitoring and fleet management solutions, today announced that First Choice Transport is equipping its entire fleet of trailers with the new R:COM Dot low cost trailer tracking solution and will be outfitting its tractor fleet with the R:COM Fleet Management Solution in the near future. The Fort Worth, Texas-based interstate truckload carrier is using the Blue Tree systems to monitor and control operations more efficiently and productively.

“We’ve been using tracking and asset management systems for over 15 years now,” said Carla Luig, president and CEO of First Choice Transport. “Blue Tree has a product unlike anything else we’ve used or have seen on the market. With R:COM we can manage assets in real-time, unlike the previous system we had that only provided location and status updates three time per day. R:COM’s ability to provide location and detailed tracking history, as well as geo-fence locations so we can monitor untethered trailers is also very beneficial.”

First Choice Transport’s decision to upgrade all of its trailers from its current trailer tracking system to the new R:COM Dot trailer solution coincided with the replacement of the entire fleet. As the 175 new 53-ft Great Dane dry freight vans are being added to the fleet they are being equipped at the factory by the OEM with the R:COM Dot system.

The 85 tractors in the First Choice fleet will be outfitted with R:COM systems by a local vendor during routine maintenance intervals. Installation is expected to take about one hour per vehicle.

Integration between the Blue Tree Systems and First Choice Transport’s dispatch and enterprise management solutions is nearing completion, and Blue Tree has already completed training of fleet personnel on the R:COM systems. The carrier’s driver recruiter and safety director will train drivers.

R:COM Dot from Blue Tree Systems is a next generation dry van trailer solution offering capabilities that include vehicle tracking displays of the current location of any vehicle or group of vehicles with road, aerial and bird’s eye views, detailed trailer movement information with tracking history that can include trip, stop and time at location reports, live tethered trailer reports and scheduled reports on untethered units, the ability to name and geo-fence thousands of locations and provide exception-based alerts, cargo control alerts for monitoring door open and close events, and over-the-air programming and upgrades.