Damco to Work with Puma® North America To Identify Supply Chain Carbon Footprint

“PUMA’s new mission statement is to become the most desirable and sustainable Sportlifestyle company in the world”, said Helmut Leibbrandt, Senior Vice President of Warehousing and Operations, PUMA North America. “Damco’s expertise with supply chain logistics will help us improve our environmental footprint and maintain our Carbon Neutrality for 2010 and beyond.”

The study will track PUMA North America’s carbon emissions generated through product delivery cycles over a one year period. The data will be monitored from the point of cargo ownership at foreign ports to the US, through the distribution centers to customer warehouses and store locations. It will encapsulate all transportation modes including ocean, air and trucking.

In addition, Damco will provide a new product offering - the Supply Chain Dashboard which will allow PUMA North America to monitor their emissions more proactively over the remainder of the year, and into 2011.

As a corporation, PUMA has maintained an active role in sustainability and improving their environmental position both in the US and globally and have enrolled in numerous initiatives to protect the environment. This study is part of PUMA’s overall five-year target of reducing carbon, energy, water consumption and waste by 25% by the year 2015.

PUMA North America plans to incorporate the use of solar panels to store energy to power their LA based warehouse facility. Their aspiration is to take the facility 100% off the grid. To further reduce their carbon footprint the warehouse is using electric and propane based machinery, which emits significantly less than their diesel counterparts.

“PUMA North America’s decision to cooperate with Damco on Green Logistics is an excellent example of companies leading the way towards increasing transparency and common understanding of supply chain related carbon emissions. We look forward to working jointly to identify Carbon Hotspots in their supply chain and create opportunities to take action to reduce carbon emissions and deliver on CSR strategies.” said Marc Heeren, Senior Director, Supply Chain Development, North America at Damco.