DATE: October 23, 2013
MEDIA CONTACT: Ellen Kennedy
Port Everglades Corporate & Community Relations
Port Everglades is launching its newly redesigned website, porteverglades.net, offering visitors an exciting user experience through a wide range of multimedia content, intuitive navigation and powerful visual appeal.
“Port Everglades is South Florida’s powerhouse port, so we decided to revamp our website to better reflect our position in the global market,” said Steven Cernak, Port Everglades Chief Executive and Port Director. “We based many features on user feedback and changing trends in the industry. Visitors to the newportevergaldes.net site will find enhanced content that is more tailored and easier to find, and all aimed at improving the overall experience for users.”
The website’s new clean look and simplified navigations allows for easy loading on smart phones, tables and other mobile devices.
The site is broken down into seven sections, each intended to efficiently serve its particular audience: about us, business, cargo, community, cruising, expansion and media. Navigation enhancements include global navigation at the top, social media links on every page, easy-to-read left-hand navigation, more photographs, improved site map at the bottom of every page, and handy icons for even faster navigation.
The homepage and landing pages feature visually creative marketing-branded icons that click directly to the most visited pages on the site and those that best tell the Port Everglades story. Travel links to the Greater Fort Lauderdale Convention & Visitors Bureau also help cruise guests better plan their pre- and post-cruise visits to Greater Fort Lauderdale.
New tools since the site was launched in 2009 include a video gallery, an interactive Cruise Guide, printable pages, social media sharing, photo carousel, and “breadcrumb trail” that allows visitors to easily return to previously view pages.
About Port Everglades
As one of South Florida’s leading economic powerhouses, Port Everglades is the gateway for international trade and cruise vacations. Already one of the busiest cruise ports in the world, Port Everglades is also first in Florida and one of the nation’s leading container ports, and South Florida’s main seaport for receiving petroleum products including gasoline, jet fuel and alternative fuels. The Port Everglades Department is a self-supporting Enterprise Fund of Broward County government with total economic activity valued at approximately $26 billion. More than 201,000 Florida jobs are impacted by the Port, including almost 11,700 people who work for companies that provide direct services to Port Everglades. More information on Port Everglades, which is governed by the Broward County Board of County Commissioners go to porteverglades.net or e-mail PortEverglades@broward.org .
DATE: October 23, 2013
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