Pet Line chooses CEVA to manage home delivery service in Hong Kong

Hong Kong, China, 23 August 2010 – CEVA Logistics, a leading global supply chain management company, has signed a two year contract with Pet Line Company Limited, a leading pet food and accessories wholesaler and retailer in Hong Kong.

A major part of the contract is CEVA’s home delivery service for a new service offering from Pet Line called Pet Home, which was launched at the end of July. Pet Home will offer a comprehensive and friendly home delivery service, allowing customers the flexibility of placing orders at home through Pet Home’s telephone hotline as well as online through Pet Line’s website.

Under the contract, CEVA will also provide inbound oceanfreight management services for Pet Line’s fast moving consumer goods (FMCG) as well as its wholesale products for veterinary clinics and pet shops. In addition, CEVA will be responsible for managing a shop replenishment program which includes warehousing activities such as storage, sort and repack services and distribution services for hundreds of product lines to Pet Line’s 15 shops in Hong Kong.

Simmy Chung, Marketing Director of Pet Line, commented: “We are happy to appoint CEVA to be our logistics partner, especially for our new home delivery service. It is part of our on-going effort to empower our customers and to deliver a simple and convenient shopping experience for pet owners.”

Axel Herzhauser, CEVA’s Business Development Director for South China, said: “We are proud to be trusted by Pet Line to handle the brand new Pet Home service. The logistics of home delivery is a specialist field; it requires excellent integration of warehousing and stock management, domestic transportation, professional driver teams and customer service when delivering products to customers’ homes. CEVA applies global best practices to the logistics of home shopping in Hong Kong, and we have energetic people who share the same mission as Pet Line - to deliver products to the end customer, right on time.”

For more information contact:
Felix Lo
Assistant Marketing Manager, CEVA
+ 852 29420236
felix.lo@cevalogistics.com

About Pet Line Company Limited
Pet Line Company Limited is a leading pet supplies company in Hong Kong offering pet nutrition products and accessories for customers who value and care for pets. Pet Line established in 1989, it has a clear vision to become the best retail chain store in Hong Kong. The ‘one stop shop’ concept, wide selection, speed of delivery, superior services and growing number of retail shops have differentiated Pet Line as a leader of pet supplies innovation. Today, Pet Line has 15 stores in Kowloon, New Territories and Hong Kong Island and with a professional team of 70 employees. Please visit www.petline.com.hk or call our customer service hotline at +852.2944.0108.

CEVA - Making business flow
CEVA Logistics provides world class supply chain solutions for large and medium-size national and multinational companies across the globe. As an industry leader, CEVA offers customers complete supply chain design and implementation in contract logistics and freight management, alone or in combination. CEVA’s integrated global network has facilities in over 170 countries and more than 46,000 employees; all dedicated to delivering consistently excellent operations and supply chain solutions. For the year ending 31 December 2009, the Group reported revenues of €5.5 billion. For more information, please visit www.cevalogistics.com  

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