Penske Logistics Chooses Fluensee for RFID-Enabled Yard Management

DENVER — Aug 31, 2009 — Fluensee , a leading provider of RFID-enabled asset management and supply chain solutions, announced today that Penske Logistics has selected Fluensee's Yard solution to provide real-time visibility and management of its trailers and yard assets.

Initially, Penske will implement the Fluensee Yard™ solution with a combination of passive Radio Frequency Identification (RFID) and Global Positioning Systems (GPS) technologies at its Garland, Texas facility. The combination of RFID and GPS will provide Penske with real-time updates about the location, status and condition of company trucks and trailers.

Yard management solutions help reduce inbound and outbound trailer bottlenecks and allow companies to build effective yard plans, enhance their operating procedures and streamline their operations. Not all of them, however, can process the wide array of advanced automatic identification technologies available today. Fluensee Yard combines RFID and GPS technologies with advanced business rules and processes to automate workflow and events across yard operations. Fluensee Yard uses these automatic identification technologies to capture trailer information and automate the process of identifying and locating equipment within the yard and providing an on-demand, real-time inventory of all yard assets.

With Fluensee's Yard solution, Penske will have all of this real-time capability, and will also be able to dynamically assign trailers to dock doors, quickly assign yard employees new tasks based upon changing conditions, and provide robust event management and alerting capabilities, all which will help drive efficiencies in a distribution or shipping environment.

"We chose Fluensee Yard for several reasons: the solution's ability to simultaneously use RFID, GPS, and cellular technologies allows it to be easily deployed to multiple locations without a significant investment in infrastructure, and its very comprehensive functionality supports our yard operations," said Chuck Papa, vice president of strategic value. "Fluensee's Yard solution provides us with unlimited flexibility and is architected to grow with us, which helps us protect our investment and create efficiencies that will help us improve customer service."