Maritime is the movement of international trade generated by freight companies. Whether moving by container ship, heavy lift vessel or tanker, maritime accounts for some 90 percent of all global trade by volume. Container shipping handles the vast majority of consumer goods — from retail products and food to autos and auto parts. Heavy lift vessels handle big equipment for projects such as refineries, infrastructure and wind energy.
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In her 2008 book, “The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service,” author and motivational speaker Donna Cutting delivers some simple advice to companies of all types when dealing with those who buy their services: “Give them their chicken soup.”