Zebra Technologies Launches Rack & Container Location Solution to Improve Visibility Through Real-Time Data in Rack Fleet Management

Zebra Technologies Launches Rack & Container Location Solution to Improve Visibility Through Real-Time Data in Rack Fleet Management

Sep 24, 2013

DETROIT, Sept. 23, 2013 (GLOBE NEWSWIRE) -- Zebra Technologies
Corporation (Nasdaq:ZBRA), a global leader in products and services
that provide real-time visibility into organizations' assets, people
and transactions, today at the Automotive Manufacturing Solutions (AMS)
conference in Detroit, announced the release of Rack & Container
management solution. The solution is a manufacturing execution system
(MES) designed for automotive manufacturers to efficiently track the
location, status, condition and history of each reusable rack and
container within the automotive supply chain.

According to the Joint Automotive Industry Forum (JAIF), the automotive
industry spends millions of dollars addressing problems associated with
lost and damaged racks and containers, which are re-used across the
automotive supply chain to critical transport parts and assemblies. In
2010, JAIF found these costs associated with rack and container issues
to be so significant that the organization issued international radio
frequency identification (RFID) guidelines to help the automotive
supply chain better leverage technology to enhance container

Developed for the automotive manufacturing environment, Zebra's newly
released Rack & Container management solution helps to simplify the
complexity of the automotive supply chain by leveraging not only RFID,
but a combination of RFID, real time locating systems (RTLS)
technologies and visibility software to give manufacturers
unprecedented access to precise information on the location and
condition of the racks and containers flowing through their operations.

"This new offering further demonstrates the growing demand for
real-time visibility to improve efficiency and productivity in the
manufacturing environment," said Jill Stelfox, vice president and
general manager of Location Solutions, Zebra Technologies. "Rack and
container management continues to be an ongoing operational challenge
for businesses, especially in the automotive industry. Zebra's solution
delivers efficient and real-time visibility to address this need."

Built on Zebra's Material Flow suite, Zebra's Rack & Container
management solution is the only industry specific rack and container
solution available on the market today that leverages RTLS technology.
The implementation of RTLS and the benefits it delivers continues to
grow in the automotive and industrial manufacturing industries. Zebra's
solution is designed to solve the core problems facing automotive
manufacturers, including:

  --  Inability to find exact location of rack and container fleets
  --  Inaccurate count of empty versus full containers
  --  Severe rack damage requiring costly, time-consuming maintenance and
  --  Lack of tracking receipt of new rack fleets

The auto-identification technology behind Zebra's Rack & Container
tracking solution allows for real-time location reports, mapping of
racks and configurable alerts when racks go into incorrect areas of the
supply chain trail. Reports can be created to give schedulers a
real-time count of empty, useable or significantly damaged racks on
site, creating greater workforce efficiency by alleviating the need for
time consuming physical counts by plant employees. With the use of
active or passive RFID tags, shipments can be tracked and queried to
confirm when racks were received on site, their current location and
condition, allowing accurate audits of large and in-service orders.

"Zebra's Rack and Container solution is very unique in its ability to
offer not just location information but motion information that allows
it to capture real time status and conditions of the racks and
containers," said Nandini Bhattacharya, senior research analyst from
Frost & Sullivan. "Understanding the inventory count and condition of
rack and container assets in the automotive industry has always been a
challenge that this solution goes a long way in solving."

For more information about Zebra's RTLS solutions, please visit

About Zebra Technologies

A global leader respected for innovation and reliability, Zebra
Technologies Corporation (NASDAQ: ZBRA) offers technologies that give a
virtual voice to an organization's assets, people and transactions,
enabling organizations to unlock greater business value. The company's
extensive portfolio of marking and printing technologies, including
RFID and real-time location solutions, illuminates mission-critical
information to help customers take smarter business actions. For more
information about Zebra's solutions, visit www.zebra.com.