Vileda continues partnership with CEVA

Istanbul, Turkey, 5 September, 2013 – CEVA Logistics, one of the world’s leading supply chain management companies, has extended its 14 year partnership with Vileda, Europe’s pioneering cleaning brand and house cleaning solutions provider. Under the terms of the deal, CEVA will continue carrying Vileda’s wide range of products to its 320 distributors and chain stores across Turkey.

CEVA will provide Vileda with warehousing, value added and domestic distribution services from CEVA’s new 70,000 sq m facility in Gebze. Products include Vileda branded mops and mop refills, buckets, dusters, cloths and scourers. CEVA will also be responsible for production and raw material procurement planning for 340 different product lines, equaling around 2.4 million kg inbound and outbound products each month.

A unique part of the contract is that CEVA is responsible for some light manufacturing on behalf of Vileda; cutting and assembling, packaging and grouping the items, prior to storing the products ready for distribution to a large number of retailers throughout the country.

“Our cooperation with CEVA is very important in terms of carrying our customer satisfaction to a higher level,” said Selçuk Yağlıkçı, Vileda General Manager. “With CEVA’s support, we will deliver our products to all distributors and stockists in the fastest and most reliable way. We chose to continue the partnership with CEVA without hesitation, as we are confident that CEVA’s excellent service quality for the past 14 years will continue. Managing our warehousing, distribution and value added services from a single center is a highly efficient solution which provides us with full visibility and a lean operation.”

“We have worked with Vileda since 1999 and we are happy to continue our 14 year partnership through to 2015. Our experience in value added services and our flexibility in the face of Vileda’s changing needs during seasonal fluctuations and increase in their business volumes. We have successfully responded to changes in our customer’s market and provided new Less-than-Truck Load routes based on statistical analysis of Vileda’s supply chain. This provides them with a clear overview of peaks and troughs in demand and means the business can respond and adjust accordingly,” said Turhan Özen, VP,Business Development Balkans, Africa, Middle East and Central Asia.