Heineken Subsidiary Aims to Grow Market Share and Strengthen Brand Loyalty With Manhattan Supply Chain Commerce Solutions

PARIS and ATLANTA, Feb. 18, 2014 (GLOBE NEWSWIRE) -- Supply Chain
Commerce Solutions provider Manhattan Associates (Nasdaq:MANH), today
announced that France Boissons, a leading beverages distributor and
wholly owned subsidiary of Heineken France, is deploying Manhattan's
Warehouse Management (WMS) and Supply Chain Intelligence (SCI)
solutions at its distribution centers (DCs) in France. The Manhattan
solutions, so far deployed in in six DCs (in Caen, Montpellier,
Toulouse, Marseille, Bordeaux and Rennes), will enable France Boissons
to improve service levels for its 60,000 trade customers at the same
time as allowing the drinks distributor to fulfil customer orders more
profitably.

The solutions have already helped France Boissons to modernize and
optimize processes throughout its supply chain network. DC operatives
are able to operate much more efficiently and flexibly and the business
is able to quickly respond to changes in demand and better capitalize
on the sales opportunity presented by peak seasons and product
promotions / event-driven demand spikes. The company is also seeing
improvements in order fulfilment accuracy meaning it has raised the bar
on the service levels it provides to its customers: hotels,
restaurants, cafes, bars and clubs. This will improve brand loyalty and
in turn drive revenue growth.

Gaël Prigent, head of Supply Chain, France Boissons, commented,
"We are faced with several critical supply chain challenges every day:
the seasonality, the diversity and the value of the products associated
with a single customer order and fulfilling every order in a way which
meets our customers' service expectations. To help us manage these
challenges we needed a reliable and robust supply chain solution that
could manage the volume fluctuations, enable operational efficiency
improvements and give us improved visibility across our supply chain
operations."

Henri Seroux, managing director at Manhattan Associates France,
explained, "Manhattan provides the expertise and technology to help
clients deliver on their brand promise. We're delighted to see France
Boissons already seeing some of the benefits of our Supply Chain
Commerce solutions."

Manhattan's WMS, which is integrated with Vocollect's voice solution,
has been instrumental in driving performance improvements in France
Boissons' distribution operations. Manhattan's Supply Chain
Intelligence solution enables France Boissons' management to respond
quickly to important developments or exceptions as they occur by
monitoring and analyzing supply chain data.

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About France Boissons

France Boissons is a wholly owned subsidiary of Heineken France and one
of the market leaders in the distribution of out-of-home beverages.
Headquartered in Rueil-Malmaison, it has 60,000 clients, 23
subsidiaries, 80 distribution centers and almost 3,000 employees.
Thanks to strong partner brands and a range of exclusive own brands,
France Boissons boasts an extensive portfolio of high quality products
spanning multiple categories including beer, wine, coffee, water, soft
drinks and spirits. As a service focused organization also, France
Boissons is the professionals' "preferred distributor partner". For
more information, please visit www.france-boissons.fr.

About Manhattan Associates, Inc.

Manhattan Associates brings companies closer to their customers. We
design, build and deliver market-leading Supply Chain Commerce
Solutions that drive top line growth by converging front-end sales with
back-end supply chain execution and efficiency. Our software, platform
technology and unmatched experience help our customers around the world
adapt to the challenges of the omni-channel marketplace. For more
information, please visit www.manh.com.