alk about setting your sights high: Richard Branson, who's boldly (and successfully) gone into businesses like the airline industry and music retailing, and who's ventured forth by balloon and high-speed boat, has announced he's planning a hotel in space.

And he said he's registered a company called Virgin Galactic Airways to ferry guests there, the Associated Press reported.''I hope in five years a reusable rocket will have been developed, which can take up to 10 people at a time to stay at the Virgin Hotel for two weeks,'' the British entrepreneur said. ''I hope the dream will become a reality.''

Mr. Branson added that he, of course, will be on the inaugural flight.

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