Speakers


Dr. Jonathan Beard
Managing Director GHK (Hong Kong) Ltd & Vice President ICF International

Jonathan regularly advises terminal operators, investors, financial advisors and port / airport authorities on logistics policy, and related infrastructure finance and development. He led the market and technical due diligence for China Merchants’ recent investment in Terminal Link’s global portfolio of terminals and also for Goodman’s investment in DP World’s Terminal 3 (and ATL Logistics facility) at Hong Kong Port. Jonathan has also directed the master-planning for some of the world’s largest and most successful ports, including Port Klang, Hong Kong and Shanghai, and has undertaken independent market assessments of green-field terminals in Vietnam, Indonesia, China, India, Argentina, North Africa and Mexico. He has recently finished developing the blueprint for Malaysia’s cruise tourism sector and is currently advising on bulk, break-bulk and container port investment opportunities in Malaysia, Indonesia, China and South America.In addition to his consultancy on sea-ports, Jonathan has worked extensively in the airport and aviation logistics sector and has recently finished developing the aviation logistics strategic plan for Beijing’s second international airport.

Jonathan holds a BA, MA and PhD from Cambridge University, and is a Certified Management Consultant and former President of the Hong Kong Institute of Management Consultants.



Gavin Carter
Chief Executive Officer, JOC Group Inc.

Gavin Carter is Chief Executive Officer of JOC Group Inc. (formerly UBM Global Trade.) As CEO, Gavin is responsible for expanding business relations, establishing technology thought leadership and providing strategic direction.

Since joining the JOC Group, Gavin has cultivated a deep interest in container shipping. Seeing tremendous opportunity for further technology adoption, Gavin is committed to advancing technology within the container shipping industry.

Gavin was part of the executive team involved in sell side due diligence and merger integration when ownership of the business transferred from from UBM ownership to private equity ownership in the spring of 2013. Having joined UBM Global Trade in March 2009 as CIO, Gavin was subsequently appointed EVP of UBM Global Trade’s data businesses where he led an organizational transformation which included scaling infrastructure, reorganizing the group’s products and promoting a culture of innovation which has put them on a double digit growth path.

Prior to joining JOC Group Inc., Gavin was CIO of sister company UBM Medica US. in addition to his CIO responsibilities there, he was part of an executive team during a period of a major business restructure and oversaw several major relocation projects. Gavin began his career in UBM plc’s London headquarters where he managed IT projects, led IT teams and played key roles deploying financial systems and relocating data centres at a number of UBM plc divisions throughout the world. Gavin attended Oxford Brookes University where he studied Software Engineering.



Neil Dekker
Head of Research, Containers, Drewry Shipping Consultants

Graduated from Bath University with a 2:1 BA (Honours) degree in Geography and History.

25 years experience in the container shipping industry including 12 years working in commercial departments in the liner sector.

1990-2000 Safmarine UK : in various commercial and management positions which included experience in the trades to/from Africa, Indian Subcontinent, global crosstrades and commodities sectors where I handled major cocoa, tea and coffee accounts.

2000-2006 : Asian editor for London-based Containerisation International magazine which included extensive travel to all major Asian countries and exposure to the world’s leading container operators and terminal managers.

2006 - present day: head of container research and development across Drewry’s subscription publications, editor of Drewry’s flagship Container Forecaster product. Speciality areas of research include trade lane analysis and freight rate development. Co-author of spotlight reports on China, intra-Asian trades, capacity management and east-west freight rate dynamics. Speaker and panellist at various global shipping conferences and seminars.


Joseph Frank
Vice President, Asia, FedEx Trade Networks

As vice president - Asia of FedEx Trade Networks, Inc., a subsidiary of FedEx Corporation based in Memphis, Tenn., Joseph Frank is responsible for the leadership and strategic direction of the company’s development in the Asia Pacific region. FedEx Trade Networks is a leading provider of global transportation services, value-added logistics solutions, and comprehensive customs brokerage services.

Mr. Frank joined FedEx Express-Asia in 2003 as a managing director in the company’s marketing group. He was subsequently promoted to his current position at FedEx Trade Networks in 2007, where he has led an aggressive international expansion in Asia that involved opening 17 new offices over the past 5 years.

Prior to joining FedEx, Mr. Frank held senior- and executive-level management positions within the logistics industry in both Asia and North America. Over the course of his 40-year career he developed expertise in many different areas of logistics, including Finance, Operations, Sales and Marketing. In addition, he was responsible for building the global supply chain network of a large international freight forwarder and for developing their South Asian network through organic start-ups and acquisitions.

Mr. Frank holds a Bachelor of Science degree in accounting from La Salle University in Philadelphia, Pa. He and his family reside in Hong Kong.



Erik Fransson
Logistics Manager, Ekman & Co

Mr. Erik Fransson was appointed the Logistics Manager on March 1, 2013.

Mr Erik Fransson was selected the Head of Logistics for Ekman’s trade of dissolving pulp produced by Sodra Cell in Feb 1, 2012.
Recently Mr Erik Fransson was declared Logistics developer leader for Ekman’s pellets trade by container Vancouver to Italy.

Mr Erik Fransson started his career as Operating Supervisor. at Western Swedish Newspaper Distribution Corporation in 2005 to 2007.
Moving on to serving as Marketing Manager for Bowman Business Services in California in between 2007 to 2010 while studying at UCSB.
Mr Erik Fransson joined Ekman shortly after returning back to Sweden as Assistant Logistics Manager from 2011 to 2013.

Mr Erik Fransson was born in Armenia, Colombia. He studied at University of Santa Barbara, where he earned a bachelor’s degree in Marketing,
he earned his Master degree in Logistics at University of Gothenburg.



Simon Heaney
Consultant, Carrier Performance Monitoring, Drewry Shipping Consultants

After graduating from Manchester University in the mid-1990s Simon had a brief career in banking before joining liner shipping database ComPairData as a researcher in the mid-1990s. He then progressed to become a reporter and finally associate editor of sister-company American Shipper magazine.

Simon joined Drewry in 2008 to work on a number of shipper-oriented reports such as Carrier Performance Insight and Sea & Air Shipper Insight as well as contributing to the Container Forecaster and consultancy projects. Simon specialises in carrier reliability and performance.



Bryn Heimbeck
Co-Founder and President, Trade Tech

Bryn Heimbeck is Co-Founder and President of Trade Tech. He began his career working for OOCL in Chicago, and then took on several leadership positions for the company in Hong Kong. He later moved to Seattle to join a forwarding company and began focusing on the logistics side of the business. Heimbeck was an early believer that logistics processes could be radically improved through software and automation. Upon witnessing the significant changes sweeping the manufacturing process with the introduction of the quality assurance process, he became eager to apply this new thinking to the logistics services business where customer satisfaction was exceedingly low. He collaborated with Kevin Clark on the creation of a core of applications for the international logistics industry based on the concepts of quality assurance. The two teamed again in 1995 when Heimbeck joined Fritz Companies to direct product development for their transpacific NVOCC service. Their combination of technology and innovative carrier strategy led to a doubling of cargo volumes in three years. Trade Tech was founded in 1997 in Seattle. Today it has 11 offices in 7 countries and serves over 400 customers worldwide. Heimbeck and Clark's vision of a Cloud-based integrated logistics application has earned Trade Tech a leadership position in the industry, creating today's most innovative and easy-to-use logistics software solutions.



Sunny Ho
Executive Director, Hong Kong Shippers’ Council

Mr. Sunny JP, is the Executive Director of the Hong Kong Shippers’ Council. The Council is dedicated to the promotion and protection of shippers’ interests in carriage of goods via sea, land and air. Prior to the Shippers’ Council, he was Deputy Managing Director of Swire Shipping Agencies and Taikoo Maritime Services Ltd which businesses included liner shipping, warehousing and distribution, freight forwarding, container haulage, mid-stream operations, China feeders, transport and logistics services. Mr. HO is currently a member of the Port Operations Committee, the Logistics Industry Training Advisory Committee, the Subcommittee on Industry Development of the Hong Kong Logistics Development Council, and the Town Planning Board of the Hong Kong SAR Government. He is also a member of the Transport & Shipping Committee of the Hong Kong General Chamber of Commerce and the Logistics Service Advisory Committee of the Hong Kong Trade Development Council. He was appointed as the Chairman of the Hong Kong Liner Shipping Association for 1993-1995. He is the current Chairman of Hong Kong Logistic Management Staff Association, Vice-President and Council Member of the Chartered Institute of Logistics & Transport in Hong Kong, Fellow of the Chartered Institute of Marketing (Hong Kong), and Advisor to the China Council for the Promotion of International Trade of International Trade Guangzhou Sub-Council, and Shenzhen Ports & Harbor Association.



Bronson Hsieh
Vice Group Chairman, Evergreen Group

Bronson Hsieh, Vice Group Chairman of the Evergreen Group, is the past Chairman of Evergreen Marine Corporation (Taiwan) Ltd. He joined the company in 1976, just one year after the Taiwanese ocean carrier commenced container shipping. His 37-year career with the company has brought him to positions of increasing responsibility on three continents and expertise in international trade that has been invaluable to Evergreen.


He began his career in an entry-level position in Eastbound Sales in the America trade. In 1979, he went to Germany and worked in both Hamburg and Düsseldorf as Evergreen planned its move into the Asia/ Europe trade and was then assigned to the United Kingdom. In 1983, before Evergreen launched its two-way round-the-world ocean service, Mr. Hsieh transferred to New York to oversee the America/ Europe ocean link. During this period he steadily advanced to positions of increasing responsibility serving as Manager, Junior Vice President and Senior Vice President. Bronson Hsieh then returned to Taiwan and assignments in Taipei and Kaohsiung.

In 1993, he was named Executive Vice President of Evergreen Star Hong Kong Ltd., Evergreen's Hong Kong agency. This was followed by reassignment as Executive Vice President of Evergreen Marine's Project Division in Taipei. After Evergreen acquired Italy's Lloyd Triestino, Mr. Hsieh was transferred to Trieste, Italy, to become President of the carrier, now known as Italia Marittima.

Drawing on his experience in Hong Kong, he returned there in 2004 as President of Evergreen Star Hong Kong Ltd., where he had major responsibilities and helped the company make major inroads into mainland China's burgeoning global market. He returned to Taiwan in 2008 as Chairman of Evergreen International Corporation and then to the role as Chairman of Evergreen Marine Corporation. He also serves as Vice Group Chairman of the Evergreen Group

Chairman Hsieh is a graduate of Taiwan's Tamsui Oxford College with a degree in business administration. He is married and has a daughter and two sons.



Tan Hua Joo
Executive Consultant, Alphaliner

Tan Hua Joo is Executive Consultant with Alphaliner. He has twenty years experience in the container shipping industry and has held senior positions in leading container shipping, container leasing and shipowning companies.

Mr. Tan graduated with a BA in Politics, Philosophy and Economics from Oxford University and holds an MBA from Stanford University.



David Lai
Logistics Program Manager, GE Power & Water

Junhui. Lai, working for GE more than five years in Global Project Operation team, and I have more than 12 years’ experience in logistics in heavy industry, mainly focus on break bulk, containerization, import and export operation, trade service, warehouse management, customs compliance.

GE is building the world by providing capital, expertise and infrastructure for a global economy. GE capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. We build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retails facilities around the world work better.



Max Liu
International Logistics and Trade Director, Alibaba

Mr. Max joined in Alibaba Group when 2010 and takes the office of SCM Director ever since. He once worked overseas for years and served as Senior Executive in the well-known SCM companies such as CNPL, MANCO, KN, OCS, etc. So far, Mr. Max has been devoting in the Foreign Trading, Bonded Logistics, Supply Chain Finance and Cross-border E-commerce for over 20 years, so experienced and such a veteran in online & offline trading, bonded trading, onshore & offshore financing, international SCM, marketing and operating. Currently, Mr. Max takes on Training Lecturer of Cross-border E-commerce and SCM operation in some associations under National Commerce Bureau.



Mark Millar
Managing Partner, M Power Associates

Mark Millar provides value for clients with informed and independent perspectives on their supply chain strategies in Asia. His series of ‘Asia Supply Chain Insights’ presentations, consultations, whitepapers, seminars and corporate briefings help companies navigate the complex landscapes in China and ASEAN to improve business operations, plan more effectively, and increase the efficiency of their global supply chain ecosystems.

Clients have engaged Mark as Speaker, Moderator, MC or Conference Chairman at more than 300 events in 20 countries and his articles on logistics industry developments and global supply chain trends are regularly published in five languages.

Mark is a Visiting Lecturer at Hong Kong Polytechnic University and has delivered Guest Lectures at Georgia Tech (Atlanta USA), RMIT (Ho Chi Minh City, Vietnam) and SP Jain (Singapore & Dubai). He is a Graduate of the Australian Institute of Company Directors (GAICD) and a Chartered Fellow of the Chartered Institute of Logistics and Transportation (FCILT). His industry contributions have been recognised with a number of accolades, including being named in the “Who's Who of Power Players in Supply Chain Management in China", the “Pro’s-to-Know Thought Leaders in Supply Chain” and as “One of the most Progressive People in World Logistics”.



Mario Moreno
Economist, The Journal of Commerce

Mario O. Moreno is a Staff Economist with The Journal of Commerc. In his current role, Moreno is the lead researcher and writer for the quarterly JOC Container Shipping Outlook, the quarterly JOC Port Forecast, and the monthly JOC Insights, a multi-modal, data-driven analytical report. These duties combine with his special interest in forecast developing. Prior to joining The Journal of Commerce, Moreno worked for RBC Wealth Management as a Financial Consultant helping investors reach their investment objectives, and for Dealogic as a Fixed-income Analyst. Moreno speaks regularly on U.S. containerized trade developments and forecasts. Some recent speaking appearances have included the Trans-Pacific Maritime Conference (Long Beach, U.S., and Shenzhen, China); the Peak Season Shipping Forecast (webcast); and the Forecast for Container Shipping in 2012 (webcast). Moreno's trade analyses and forecasts have been cited regularly in the media, including the Wall Street Journal, Bloomberg and Financial Times. Moreno graduated magna cum laude with a degree in economics and international business from William Paterson University, and currently resides near Newark, NJ. Moreno can be reached at mmoreno@joc.com.



Alan Murphy
COO & Partner, SeaIntel Maritime Analysis

Alan Murphy has 10 years of experience in Container Shipping research and analysis, with a focus on providing actionable intelligence and analysis, based on rigorous quantitative and econometric modeling.

Mr. Murphy has a degree in business economics and a background in academic Finance Research, before entering the logistics industry in 2004, working with project management and systems development at Maersk Line, and later as Senior Analyst of Maersk Line's Intelligence and Analysis section.

In January 2011, Mr. Murphy partnered with former Maersk Line and TCC Intelligence Director, Lars Jensen, founding SeaIntel Maritime Analysis, an industry-leading analysis and consulting firm providing actionable intelligence to the global Container Shipping industry.



Rod Riseborough
CEO, Container Trades Statistics Ltd.

After completing University Rod joined Safmarine in Durban in 1977 at the beginning of the introduction of the SAECS container service, and in 1980 moved to Cape Town as part of the Management Team of the SA – USA service until 1985, moving to New York as EVP in charge of Operations, and Pricing.

In 1988 He moved to London as Commercial Manager, and then CEO of SafBank Line ltd., involved in the management of the Multi –purpose service calling at the USA, West and South Africa., and was involved in setting up the joint service with Lykes Lines, and later with MSC on the Trade

In 1995 he moved to the position of Commercial Manager at SAECS (SA-Europe Container Service). and subsequently as CEO of SAECS until late 2000 when he moved to manage the Safmarine UK Agency.

A year later took the position of CEO of the Far East Freight Conference (FEFC), and India Pakistan Bangladesh Ceylon Conference (IPBCC) and subsequently added the Role of CEO of Conference Administration Service Ltd. which brought most of the European based Conferences into a single organisation.

With the removal of the Conference exemption by the EU he took over the position as CEO of CTS (Container Trade Statistics), a wholly owned subsidiary of ELAA. With the disbanding of ELAA in September 2010, and the establishment of World Line data Ltd., CTS continued to manage the database under contract to WLD Ltd, and he is now CEO, and shareholder, of the Independent CTS, based in Woking, England, which produces global container volumes and Price Indices



Stephen Schueler
Chief Commercial Officer, Maersk Line
Stephen Schueler was appointed Chief Commercial Officer of Maersk Liner Business in June 2013.


Stephen is responsible for the commercial functions including global sales, customer service, brand operations, business planning and communications. He is also responsible for managing the global business operations for Maersk Line across 325 offices and 125 countries.

Stephen joined Maersk Line from Microsoft Corporation where he was the head of global retail sales and marketing. Prior to Microsoft, Stephen was with Procter and Gamble for more than 20 years, developing sales and management skills in a variety of roles across Europe, South America, North America and Asia, before becoming head of global retail operations.

Stephen is a graduate in Business from Miami University (Ohio), as well as having an MBA from San Francisco University.


Tatiana Serova
Commercial Director and co-founder, A.R.T. Logistics
Tatiana Serova graduated with Masters (Honors) diploma in philosophy and political sciences. She has been working with A.R.T Logistics since 2005 and now she is the Commercial Director of A.R.T Logistics. She has been working in the logistics industry for more than 14 years. Previously she worked for Danzas.


Mark Szakonyi
Associate Editor, Rail, Intermodal, Regulation & Policy, The Journal of Commerce
Mark Szakonyi, Associate Editor at The Journal of Commerce, edits and writes stories about various shipping and logistics issues for the publication's online and print editions. Based out of the JOC's Washington D.C. bureau, he regularly covers national transportation issues as they are debated in Congress. He also reports on intermodal rail and air cargo. Szakonyi regularly produces news videos, including several from his travels to Panama and China. Before joining the JOC, Szakonyi worked for the Jacksonville Business Journal for nearly four years covering logistics, manufacturing and defense. It was here that his passion for the international trade and logistics awakened. He quickly made a name for himself as a logistics expert for the region. The Chicago native earned his master's degree in journalism at the University of Missouri, with a focus in computer-assisted reporting. Prior to that, he received bachelor's degrees in international affairs and English from Elmhurst College.


Peter Tirschwell
Chief Content Officer / Executive Vice President, Journal of Commerce
Peter Tirschwell is Executive Vice President and Chief Content Officer for the JOC Group Inc., the publisher of The Journal of Commerce, JOC.com and PIERS trade intelligence. In his role he is responsible for all conten appearing in JOC Group publications, events and online products and is leading a pioneering effort at the JOC Group to push content in new directions to unlock new insights and value for JOC Group customers. A career transportation journalist, Peter was a reporter, West Coast Bureau Chief, Editor in Chief and Publisher of The Journal of Commerce in his 20+ year career with the company. He is the founder and chairman of the annual TPM conference in Long Beach, Calif. and the developer of the recently released JOC Port Productivity global port data. He writes a regular column in the Journal of Commerce covering a range of international logistics topics, speaks regularly at industry meetings and has been quoted in the Wall Street Journal, Financial Times and New York Times. JOC Group Inc. is a unit of Electra plc, a UK-based private equity fund. He lives in Brooklyn with his family and is an avid sports fan, fly fisherman and sailor.


James Wemyss
Senior Sales Manager Pacific Millennium Packaging
James Wemyss is currently managing growth strategy for Pacific Millennium Packaging Group, which produces corrugated packaging and boxes, corrugated display stands, paper pallets, and alternative packaging to wood and plastic. The company has eight factory locations in China, including an R&D center in Shanghai. Pacific Millennium helps various industries, including manufacturing and retail, with their logistic shipping through the use of design and testing facilities. Notable customers include Ikea, which is currently using Pacific Millennium as a supplier for its paper pallet program in China.

James Wemyss is based in Shanghai. He graduated with an MBA from Tsinghua University and an M.A. from Georgetown University in Washington DC.


Eric Xiang
Director - Asia, Armstrong & Associates, Inc.
Eric Xiang graduated from Wuhan Transportation University with a BA degree in Transportation Management.

15 years experience in logistics and logistics consulting.

Before A&A, Eric had 8 years experience in Nippon Express, EGL and DFDS, acted as Freight Manager, Sales Manger, got professional experience in logistics operation and global accounts management skills.

As the Asia Director of Armstrong & Associates, Inc., Eric focuses on market research mainly in China. In the past 7 years, Eric has done many case studies for third party logistics companies and manufactures in China.


Zhang Ye
President, Shanghai Shipping Exchange
Mr. Zhang Ye is the President of Shanghai Shipping Exchange and the delegate of Shanghai Municipal People’s Congress. He graduated from Wuhan University of Technology and got the MBA degree of Shanghai Jiaotong University and PhD degree of Shanghai Maritime University.

He had many years of sailing experiences in charge of navigation engines and ship technology and management, having supervised building and maintenance of passenger ships, tugboats, leisure boats, bulk carriers, multi-purpose container ships, etc. Besides that, he had abundant experience in operation and management of domestic and foreign trade transport, operation and management of container fleet, supervision and management of shipbuilding technology and management of shipping-related service enterprises. He had obtained the title of Senior Engineer early in 1996 and now his primary businesses are shipping finance, trading, information, etc.

Zhang is the guest professor of Dalian Maritime University, Shanghai Maritime University and the College of Business of Shanghai University of Finance and Economics as well as the deputy chairman of Shanghai Port Union, director of Shanghai Navigation Academy, member of Shanghai Arbitration Commission and expert member of News Agency Consultants Committee of MOT. He was awarded the honor of “Shanghai Municipal Leading Talent”, “Hongkou District Leading Talent” , “Top 10 Finance Leaders in Shanghai”and selected as the Top 100 Most Influential People of Shipping Sector by Lloyd’s List in 2010, 2011 and 2012. In 2012, he was also awarded the honor of “Top 10 Most Influential Shipping People in China”.


Gerry Yim
CEO, HPH Trust & Managing Director, HIT
Mr. Gerry YIM has been the Chief Executive Officer of HPH Trust’s Trustee-Manager since July 2012. He is also the managing director of HIT, the chief executive officer of ACT and a member of the HPH Trust Exco, a committee of executives that determines the strategy for HPH Trust. Mr. Yim was the managing director of the Africa, Middle East and Americas division of HPH and was employed by the HPH Group from 2003 to 2009 in various senior positions before joining Hysan Development Company Limited, a company listed on the Main Board of The Stock Exchange of Hong Kong Limited, in December 2009 as its executive director and subsequently in March 2010 as its chief executive officer. He has also held senior positions in general management, finance, and investment banking at major organisations in Hong Kong. He is the chairman of the Shipping & Port Operations Group of the Employers' Federation of Hong Kong. He holds a Bachelor's degree in Economics and is a member of the Institute of Chartered Accountants in England and Wales and the Hong Kong Institute of Certified Public Accountants.


Annie Zhu
Asian Editor, The Journal of Commerce, JOC Group Inc.
Annie Zhu is Asia Editor of the JOC. Based in Shanghai, Zhu is contributing editorial coverage for The Journal of Commerce magazine and the JOC.com, and is contributing to expansion of its Asia conference programming as well as extending the JOC brand in China and throughout Asia.

Zhu is working closely with the U.S. events team to develop the program for TPM Asia, the largest container shipping event in Asia, which this year will take place on Oct. 16-17, in Shenzhen and will assist the JOC content team to expand its Asia coverage.

Most recently Brand Manager/Editor of PPI China at RISI, a JOC sister company in the forest products sector, Zhu has more than 10 years’ experience as a finance and commodities reporter and editor in the U.K and China. She joined RISI´s Shanghai office in 2007, covering features on the pulp and paper industry in Asia for its Web site and PPI magazine, and helped launch the Chinese publication PPI China in 2009.

Prior to RISI, Zhu worked as a commodities reporter and news editor at the Interfax news agency in Shanghai, the Financial Times in London and the Shanghai Media Group, and as a contributor for CNN World Report. She holds an M.A. from Bristol University in the UK and a B.A. in International Journalism from Shanghai International Studies University.