Price Trumps Service When Shipping Cargo, Analyst Says

Ever wonder why Fast Ships never got off of the ground? Not that it was a sound idea to begin with, but the article here defines some of the issues relating to how shippers really view and value service; and how carriers are likely underselling their services. When looking for a differentiator between you and the next guy, saying :"I have a provable better service, and I will meet or beat their rates" Can't beat that for a sales pitch.